Viral Marketing
The trick with viral marketing is to not only create something that goes viral, but to have a goal and outcome for it as well.
A good example of this was when I signed up for a simple piece of software that would monitor the blogs I like so that I could comment faster on the good posts. I do not remember how I first found out about it, but it got me on the guys list. Later I joined a broader system that was a monthly fee.
No, this is not a huge viral marketing example like Hotmail was. Instead, it is interesting because it was fairly viral and it was targeted to his audience. He knew exactly what his audience would be interested in and he wanted to grow his list of people that were likely to buy his other products.
Not a trick - it was good marketing. A good give-away that generated a list of people willing to pay for more down the road.
Too often, something goes viral and people refer to it as viral marketing. Unless it has a marketing goal it is just a popular thing.
Here are some examples of Viral Marketing goals.
Email List Development - This is probably the big one. It is easy to integrate and you can get a lot of value in the future from your list. Up sell - of course, if you up sell too hard you are probably not going to go viral. Unless you are Frank Kerns and very obvious about it. Branding - If your video just went viral, you are probably not getting emails or anything. Hopefully it is strengthening your brand and getting people to go do a search on you. Traffic - Your viral marketing item may have all kinds of links back to your site for case studies, instructions, a forum for users, etc. It depends on your product. RSS...
How to sell soap
A short movie about viral marketing produced by vm-people, a company based in Berlin, Germany http://www.vm-people.de
viral marketing
Viral videos ensnare millions of viewers in their Net Toledo Blade, OH - Viral advertising and marketing homes in on target audiences through social networking platforms. In the viral marketing campaign built around the release |
 Times Online | Wipro uses viral marketing to reach out to customers Siliconindia.com, India - By siliconindia news bureau Bangalore: Wipro, the third largest IT exporter in India is making use of viral marketing to reach out to customers, JC Penney’s Viral Diamond Clip Thrives on YouTube |
Broadway’s Marketing Turns Interactive New York Times, United States - Ms. Fitzpatrick says the trend to use viral marketing techniques in theater has been growing in the last year, and it is becoming an important part of a |
Broadway Shows and Viral Marketing ADOTAS, NY - by Edward | ADOTAS — Viral marketing has come to the Great White Way, but how helpful it will be to a battered industry is unclear. |
viral marketing directory
Viral Marketing With Blogs | Copyblogger
Viral Blogging. Link Bait. Tagged. Dugg. If you know what those words mean, you're likely ... The Four Viral Marketing Content Categories. Eleven Strategies ...
brandchannel.com | Viral Marketing | Brand Management Techniques and ...
Are You Sick of Viral Marketing? -- Abram Sauer ... Beyond transmittance, viral marketing resembles the common cold virus in experts' ...
Category:Viral marketing - Wikipedia, the free encyclopedia
Category:Viral marketing. From Wikipedia, the free encyclopedia. Jump to: navigation, search ... The main article for this category is Viral marketing. Subcategories ...
What is viral marketing? - a definition from Whatis.com
One example of successful viral marketing is Hotmail, a company, now owned by ... to use the term in their story, Viral Marketing about the growth of Hotmail. ...
Beyond Word of Mouth - iMedia Connection
Brandon Evans proposes that marketers who view consumers as partners rather than target markets will reap the rewards.
