Email Marketing Best Practices
“E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually refers to emails that are being sent over the internet and can include:
Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in e-mails sent by other companies to their customers.”
Source - Wikipedia
Important Definitions:
Unique Opens: A single open by a single user.
Unique Clicks: A single click by a single user.
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